What Is PPC and Why Does It Matter?
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. This method allows businesses to buy visits to their sites, instead of attempting to “earn” them organically. The most common PPC platforms include Google Ads, Bing Ads, and social media ad networks.
PPC campaigns can deliver immediate results, precise targeting, and measurable ROI — making them a favourite among marketers worldwide.
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