AssetPlus is an emerging fintech and wealth-tech platform headquartered in Chennai, India, focused on empowering Mutual Fund Distributors (MFDs) and financial advisors with seamless digital solutions. Founded in 2016 by Vishranth Suresh and Awanish Raj, the company addresses a critical challenge in Indian financial services: the complexity and inefficiency of traditional mutual fund distribution systems.
At its core, AssetPlus builds technology-driven tools that enable MFDs to manage client onboarding, transactions, compliance, portfolio tracking, and reporting from a single unified platform. This eliminates the fragmented workflows that many distributors face—like handling multiple AMC (Asset Management Company) logins, reconciling brokerages manually, or juggling disparate systems.
Rather than bypassing human intermediaries with a pure “direct-to-consumer” investment app model (common among many fintechs), AssetPlus deliberately strengthens human advisors by giving them advanced digital capabilities. This hybrid model aligns technology with trust-based relationships that remain essential in India, especially in Tier-2 and Tier-3 cities where personal financial guidance is valued